Franchise development

MarketStudyBuddy for franchise development.

Screen candidate territories consistently and give each franchisee a market study for lender review.

How does MarketStudyBuddy fit into franchise development work?

Screen a territory in a morningRun every candidate address in the territory and rank them with the same screening index.
Defend the committee decisionEach part of the score cites its source figure, giving the committee a documented basis for approval.
Match the study to the formatChoose the business format so the study uses the appropriate trade area and competition categories.
Give the franchisee a documentProvide a branded market study for the franchisee to take to a lender or landlord.

Can MarketStudyBuddy compare candidate sites?

Yes. Run a study for one address or compare several candidate sites side by side.

The MarketStudyBuddy workspace with four saved studies ranked on the left, site pins on the map, and a project overview on the right.

What address can you enter in MarketStudyBuddy?

Any United States street address works. The example below pairs one address with a business format.

Address

1201 Elm St, Dallas, TX 75270

Concept

Quick-service restaurant

What comes back

A tighter trade area, food-service competition categories, and drive-time access for customer reach.

What does MarketStudyBuddy produce for a franchise development team?

One study per candidate site, all measured identically, plus a comparison deck that ranks them side by side.

2211 Westheimer Rd, Houston, TX 77098

3-mile population

205,953

109,850 households

Median household income

$116,743

Inside the 3-mile trade area

15-minute drive reach

940,712

People who can get there

Businesses within 3 mi

1,992

798 in restaurants and food

From a real study of a Houston address, finished in 52 seconds.

What else should you know about MarketStudyBuddy?

Is the score a sales forecast?

No. It ranks how well a market suits the format being sited. Use it to compare candidate markets; it does not forecast unit sales.

Can I set it up for our format specifically?

Yes. Alongside the eight presets you can define your own format, and it is saved for everybody in your organization so every territory is screened the same way.

Can I compare several candidate addresses?

Yes. A comparison measures each candidate address consistently and ranks the sites side by side.

Who else uses MarketStudyBuddy?

MarketStudyBuddy for commercial brokersBring a finished demographic and trade-area study to the pitch, the tour, or the offering memorandum.MarketStudyBuddy for retail expansion teamsMeasure every candidate site consistently during initial screening and committee review.All MarketStudyBuddy use casesSee how each team uses MarketStudyBuddy.

Start your next market study with MarketStudyBuddy.

Create your account, enter any US street address, and build the finished report in two minutes.