Franchise development
MarketStudyBuddy for franchise development.
Screen candidate territories consistently and give each franchisee a market study for lender review.
How does MarketStudyBuddy fit into franchise development work?
- Screen a territory in a morning Run every candidate address in the territory and rank them with the same screening index.
- Defend the committee decision Each part of the score cites its source figure, giving the committee a documented basis for approval.
- Match the study to the format Choose the business format so the study uses the appropriate trade area and competition categories.
- Give the franchisee a document Provide a branded market study for the franchisee to take to a lender or landlord.
Can MarketStudyBuddy run a list of addresses?
Yes. Search one address, click the map for a quick readout, or paste a list for batch processing.
What address can you enter in MarketStudyBuddy?
Any United States street address works. The example below pairs one address with a business format.
Address
1201 Elm St, Dallas, TX 75270
Concept
Quick-service restaurant
What comes back
A tighter trade area, food-service competition categories, and drive-time access for customer reach.
What does MarketStudyBuddy produce for a franchise development team?
One study per candidate site, all measured identically, plus a comparison deck that ranks them side by side.
2211 Westheimer Rd, Houston, TX 77098
3-mile population
205,953
109,850 households
Median household income
$116,743
Inside the 3-mile trade area
15-minute drive reach
940,712
People who can get there
Businesses within 3 mi
1,992
798 in restaurants and food
From a real study of a Houston address, finished in 52 seconds.
What else should you know about MarketStudyBuddy?
Is the score a sales forecast?
No. It ranks how well a market suits the format being sited. Use it to compare candidate markets; it does not forecast unit sales.
Can I set it up for our format specifically?
Yes. Alongside the eight presets you can define your own format, and it is saved for everybody in your organization so every territory is screened the same way.
How many addresses can I run at once?
Paste a list and each address becomes its own study in one batch. Fair-use limits currently sit at fifty studies per rolling day per organization.
Who else uses MarketStudyBuddy?
See MarketStudyBuddy generate a study for your address.
Choose any US address. On the call, we will generate the study and walk through the finished report with you.